Four-Week Real Estate Academy Class Outline: “Iconic Success Academy”
Instructed by Icon Agent Joseph Trujillo
Standout Agents
at All Levels.
Every Tuesday | 9:00 -12:00pm
Claremont - Upland, CA
Lunch is Provided
STARTS IN
STARTS IN
This academy is designed to transform real estate agents into top producers by focusing on leadership, mindset, and key sales strategies. Each week, we’ll cover critical principles and actionable steps, with seven key topics that will guide the discussions. Each class will last 3 hours, with practical exercises and interactive discussions to ensure mastery.
Week 1
Building a Strong Foundation
– Leadership and Identity
November 19, 2024
9:00am - 12:00nn
Key Objective: Establish a new identity and mindset for success.
Kill the Old You
Self-Leadership
Transfer of Belief
Outwork Everyone
Kill Your Weakness
Warrior’s Mindset
Go to War with Average
Week 2
Mastering Sales Through
Leadership and Influence
November 26, 2024
9:00am - 12:00nn
Key Objective: Develop advanced sales techniques by focusing on leadership and influence.
Sales as Leadership
Mastering Self-Discipline
Influence and Persuasion
Storytelling in Sales
Leadership in Communication
Creating Leaders
Overcoming Objections
Week 3
Creating Unstoppable Momentum
– Sales and Strategy
December 3, 2024
9:00am - 12:00nn
Key Objective: Learn strategies for building and maintaining sales momentum.
Leading with Value
Scarcity of Leadership
Transfer of Emotion
Master Communicator
Warrior Decision-Making
Innovation in Business
Creating Raving Fans
Week 4
Execution and Scaling
– From Agent to Business Owner
December 10, 2024
9:00am - 12:00nn
Key Objective: Transition from real estate agent to business owner by scaling leadership and strategy.
Mindset of a Business Owner
Building a Winning Team
Systems and Processes
Psychology of Winning
Client-Centered Goals
Stay Hungry
Continuous Growth
Each session will include interactive role-playing, real-world scenarios, and breakout discussions
to ensure participants can immediately apply the principles and strategies covered.
2025 Business Mastery – Planning for an Explosive Year
Key Objective: Prepare agents for 2025 by creating a comprehensive business plan,
leveraging Joseph Trujillo's proven strategies for scaling and success. (Duration: 2 hours)
Reverse-Engineer Your Goals: • Set your 2025 financial goals and determine the monthly and quarterly deals needed to achieve them by leveraging Joseph Trujillo’s method for identifying income-producing activities.
Database Domination: • Build and nurture your database by engaging consistently through personal touches, automation, and client events, following Trujillo’s 5-5-4 rule for effective management.
Building Multiple Pillars of Business: • Develop at least three sources of business while applying Trujillo’s 1/3 rule to balance your efforts across your sphere, lead generation, and niche markets.
Mastering Time Management: • Utilize Joseph Trujillo’s “Million Dollar Schedule” to maximize productivity by blocking time for lead generation and implementing daily non-negotiables.
Marketing Plan for 2025: • Craft a comprehensive marketing strategy with a “video-first” approach and commit to producing valuable content while measuring your ROI throughout the year.
Quarterly Checkpoints: • Conduct quarterly reviews to assess your progress using the “3 P’s” approach, allowing for adjustments based on performance and market trends.
Accountability and Coaching: • Establish an accountability system with a coach or mentor to track your progress, emphasizing clear planning and consistent execution with Trujillo’s coaching model.
🔥Practical Skills: Interactive role-playing and real-world scenarios in every class.
📈 Strategic Insights: Learn to reverse-engineer your 2025 goals and continuously grow your business.
🌐Networking Opportunities: Connect with like-minded agents and industry leaders.
👥Accountability: Establish a system to track your progress and ensure you stay on course.
At the end of this bonus session, participants will have a detailed, actionable business plan for 2025, complete with financial targets, marketing strategies, and daily routines that align with Joseph Trujillo’s high-performance real estate coaching principles.
YOUR COACH
During The 3-Day Challenge!
Joseph Trujillo
Industry Leader & Speaker
With over 25 years of leadership experience and a proven track record, Joseph Trujillo is dedicated to your success. Leading a team that produced over $500 million in sales in 2024, and having recruited and guided over 1,400 agents worldwide, he brings a wealth of knowledge and expertise to the table. Joseph’s unique background includes training executives and special agents in government service, helping them elevate their mindset, develop self-leadership, and perform under high-pressure situations. He now applies these powerful principles to empower agents like you to reach unprecedented levels of achievement.
TESTIMONIALS
"The Iconic Success Academy transformed my approach to real estate. Joseph's insights on leadership changed everything for me!"
Sarah M.
Top Producing Agent
"I gained actionable strategies that I applied immediately. The bonus session helped me create a viable business plan for 2025 that I'm excited about!"
John D
Real Estate Agent
"I learned practical advice that I used straightaway. This extra workshop enabled me create an achievable business plan for 2025 that I'm thrilled for!"
Aaron M.
Real Estate Agent
Don’t miss out on this
opportunity to prepare
for a successful 2025!
Ready to
Transform Your
Real Estate Career?
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